Seal

The seal was created as a symbol of CFPB to use in uniquely governmental and ceremonial contexts.

Primary seal

CFPB primary seal

The primary seal should be used on materials printed in color.

One-color seal

CFPB one-color seal

For the rare case that the seal is on a material not being printed in full color, the one-color seal in black should be used. The one-color seal should always be placed on a white background.

Use cases

Use of the seal is very limited. It should never be used on consumer-facing materials, as it is important that the CFPB logo is consistently used to help consumers recognize and trust the CFPB. 

The seal is used on a limited set of materials regarding enforcement, governmental affairs and official items from the Director’s office. These materials are limited to:

  • Official correspondence from the Director
  • Event materials where the Director’s office is the primary participant (e.g., podium placards and signage)
  • Statutorily required reports
  • Examiner commissioning certificates
  • Legal actions
  • Office of Administrative Adjudication official documents
  • PIV cards
  • Bureau flag
  • Employee awards, commendations, and certificates from the Director
  • Delegations of Authority from the Director

Restrictions

Do

  • Use the seal at its benchmark size of 1.75” for most materials, such as a report cover. For materials such as signage and flags where the seal needs to appear larger, increase the seal’s size in increments of 0.5”. 
  • Use ample space around the seal to ensure maximum impact and keep the mark from looking cluttered. The clear space on each side of the seal should be ¼” of the seal’s size. 
  • Place the seal on a white background. The only other color the seal may be placed on is navy, and this is reserved for select cases, such as the CFPB’s flag.

Do not

  • Don’t stretch or condense the seal. This weakens the brand. 
  • Don’t alter the text of the seal in any way.
  • Don’t remove design or text elements from the seal. 
  • Don’t apply a drop shadow.
  • Don’t outline the seal or change its colors.
  • Don’t rotate the seal. This impairs readability.
  • Don’t place the seal on a background that is a pattern, photo, or color other than white or navy.

Color

The seal is comprised of the following colors.

Dark Navy

CMYK: 100, 80, 6, 32

RGB: 0, 45, 114

PMS: 288C

Beige

CMYK: 0, 10, 50, 30

RGB: 190, 169, 111

PMS: 4515C

Mid beige

CMYK: 0, 6, 30, 18

RGB: 216, 200, 160

PMS: 4515C 60%

Light beige

CMYK: 0, 2, 10, 6

RGB: 240, 232, 216

PMS: 4515C 30%

White

CMYK: 0, 0, 0, 0

RGB: 255, 255, 255

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