The horizontal lockup is the primary option and appears on our stationery and website.

The vertical lockup is useful for square frames or narrow columns.

The isolated logo is primarily used for internal-facing communications. For all external communications, the logo needs to be in a lockup with “Consumer Financial Protection Bureau” to ensure clear communication.

The small execution lockup is used when the logo needs to scale down to less than 0.75” or 54 pixels at 72 dpi. The small execution logo allows “Consumer Financial Protection Bureau” to remain legible.

The Spanish logo should be used for Spanish language materials, such as websites and microsites, publications, and signage.

This is applicable for the horizontal, vertical, and small execution lockups.

When the logo is being produced for print formats conditions may not allow for full color. For these rare cases, the one-color logo may be used only in black on a white background.This is applicable for the horizontal, vertical, isolated, and small execution lockups.

There should always be ample space around the logo to ensure maximum impact and keep the mark from looking cluttered.

The small execution logo should be used to optimize legibility of the logotype on desktop and mobile applications. These are our benchmark sizes for web, but variance may be used for specific circumstances or constraints.

The horizontal or vertical lockup should be used for most print applications. These are our benchmark sizes for 8.5 x 11” documents, including reports, brochures, powerpoints, and forms. For large-format print pieces, such as posters and banners, where the logo is used with a height greater than 1”, it should be used in increments of 1/2”.

The logo should be shown on a white background for optimal appearance. When this is not possible, the logo must be contained in a white rectangle equal to the required clear space.