Photography

Photography is an important tool that helps us relate to consumers, communicate empathy, and build trust. CFPB images should preserve aesthetic integrity: photographs should never be stretched, free of special effects, and always in full color. Images should be relatable, natural, and shot in a real location.

An edited selection of our latest editorial photography is available at flickr.com/photos/cfpbphotos

This page is under active development. Information is being moved into it from this page:

  • http://cfpb.github.io/design-manual/brand-guidelines/photography.html

Editorial

Editorial photographs capture the events and activities attended by CFPB staff. These photographs show consumers, our partners, and CFPB employees interacting.

Photo of a woman at an Atlanta, GA Field Hearing on Mortgage Servicing

Photo of Confirmation Day: Director Cordray taking a moment to make calls and share the big news

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Treatment

Photographs should not be collaged, staged, unrealistic, or use still lifes to illustrate concepts. Image manipulation should be limited to adjusting levels, contrast, and natural color balance.

Photo of Olivia Calderon talking about financial empowerment efforts for low-income and unauthorized immigrants

Photo of Director Cordray addressing the Bureau at the 2012 All Hands Meeting in Washington DC

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Accessibility

Include text alternatives for non-text content

For any content that is not text-based (images, audio, video, animations, charts, graphs, etc), provide an alternative version of that content that is text-based.

  • Use the alt and title attributes on images and other graphical elements.
  • Include descriptive text near images (for example, a pie chart legend with percentages of each item).
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